Alignment Through Product Roadmaps (with Brandon Blackman)
Tuesday, June 15, 2021
In this episode of The Product Manager Podcast, I spoke with Brandon Blackman, a product manager at Crema with extensive experience in healthcare tech startups and enterprise-level web applications.
Brandon brought unique insights to our conversation about product roadmaps, having overseen development for various digital products including e-commerce stores, mobile apps, and enterprise applications. At the time of our conversation, he was also serving on the board of directors for HealthSplash, a healthcare platform focused on solving the problem of denied medical claims.
We explored:
- How roadmaps can foster true collaboration rather than simply serving as static documents
- The importance of making roadmaps organic, transparent, and iterative
- Practical techniques for using roadmaps to create alignment across teams
- How to balance detail and flexibility in roadmap planning
Our conversation highlighted how roadmaps, when used effectively, can become powerful tools for alignment rather than documents that gather digital dust.
This episode was part of my work as founding host of The Product Manager Podcast (2021-2022), which has since grown to reach over 100,000 downloads.