Product Pricing: Value-Based Strategy, Software Packaging, And More (with Dan Balcauski)
Thursday, May 5, 2022
In this episode of The Product Manager Podcast, I spoke with Dan Balcauski, Principal Consultant at Product Tranquility, a consultancy that helps high-volume B2B SaaS CEOs define pricing and packaging for new products.
Dan brought extensive experience from his 15+ years managing products throughout their lifecycle - from concept incubation through launch, maintenance, platform transitions, and end of life. His background spans both consumer and B2B companies across multiple industries and company sizes from startups to publicly-traded multinationals.
We explored:
- The three main approaches to product pricing (cost-plus, competition-based, and value-based)
- How to align pricing strategies with business objectives
- The importance of packaging in communicating product value
- Common pitfalls in product pricing and how to avoid them
This conversation offered practical insights into an often overlooked but critical aspect of product management - how to price products effectively to maximize value for both customers and the business.
This episode was part of my work as founding host of The Product Manager Podcast (2021-2022), which has since grown to reach over 100,000 downloads.