Product Pricing: Value-Based Strategy, Software Packaging, And More (with Dan Balcauski)

In this episode of The Product Manager Podcast, I spoke with Dan Balcauski, Principal Consultant at Product Tranquility, a consultancy that helps high-volume B2B SaaS CEOs define pricing and packaging for new products.

Dan brought extensive experience from his 15+ years managing products throughout their lifecycle - from concept incubation through launch, maintenance, platform transitions, and end of life. His background spans both consumer and B2B companies across multiple industries and company sizes from startups to publicly-traded multinationals.

We explored:

This conversation offered practical insights into an often overlooked but critical aspect of product management - how to price products effectively to maximize value for both customers and the business.

Listen to the full episode

This episode was part of my work as founding host of The Product Manager Podcast (2021-2022), which has since grown to reach over 100,000 downloads.