Launching Products (with Rebecca Kalogeris from Pragmatic Institute)
Monday, July 18, 2022
In this episode of The Product Manager Podcast, I spoke with Rebecca Kalogeris, Vice President of Marketing & Product Strategy at Pragmatic Institute, a company that provides training and enterprise transformation services for B2B tech organizations.
Rebecca shared insights from her extensive experience in marketing and product strategy, emphasizing the importance of targeted and well-communicated product launches. She discussed how Pragmatic Institute’s framework focuses on identifying market problems as a foundation for successful product development and launch.
We explored:
- The significance of involving the entire organization in the product launch process
- Strategies for targeting specific segments and tailoring launch approaches accordingly
- The critical role of early and consistent communication throughout the development and launch phases
- Tips for maintaining focus during a launch to avoid trying to be everything to everyone
- The necessity of brutal honesty and transparency in assessing launch readiness
This conversation provided practical advice for product managers and marketers aiming to execute effective product launches that align with market needs and organizational capabilities.
This episode was part of my work as founding host of The Product Manager Podcast (2021-2022), which has since grown to reach over 100,000 downloads.