Launching Products (with Rebecca Kalogeris from Pragmatic Institute)

In this episode of The Product Manager Podcast, I spoke with Rebecca Kalogeris, Vice President of Marketing & Product Strategy at Pragmatic Institute, a company that provides training and enterprise transformation services for B2B tech organizations.

Rebecca shared insights from her extensive experience in marketing and product strategy, emphasizing the importance of targeted and well-communicated product launches. She discussed how Pragmatic Institute’s framework focuses on identifying market problems as a foundation for successful product development and launch.

We explored:

This conversation provided practical advice for product managers and marketers aiming to execute effective product launches that align with market needs and organizational capabilities.

Listen to the full episode

This episode was part of my work as founding host of The Product Manager Podcast (2021-2022), which has since grown to reach over 100,000 downloads.